


Fintech of the Year 2024 Award, EntreConf

The Journey of LUX

Launch and Initial Success
LUX was launched by 21-year old James Courtney during his University studies. Within 6 months, the dining rewards app was launched, the first 20 restaurants had signed up, and over £80,000 investment was raised on Crowdcube.

Launch and Initial Success
LUX was launched by 21-year old James Courtney during his University studies. Within 6 months, the dining rewards app was launched, the first 20 restaurants had signed up, and over £80,000 investment was raised on Crowdcube.

Expansion & Card-Linking
LUX expanded to London and embraced the latest in card-linking technology to make the customer journey seamless. LUX is supported by both the NatWest Accelerator and the Just Eat Accelerator.

Expansion & Card-Linking
LUX expanded to London and embraced the latest in card-linking technology to make the customer journey seamless. LUX is supported by both the NatWest Accelerator and the Just Eat Accelerator.

Major Pivot to B2B Bank Partnerships
The year of 2020 started successfully with over £220,000 raised on Crowdcube. However, with the pandemic closing hospitality venues, LUX made a strategic pivot from a consumer restaurant app, to providing merchant offers from various sectors to banks and other enterprises (B2B). In Summer 2021, LUX partnered with their first bank, Barclaycard.

Major Pivot to B2B Bank Partnerships
The year of 2020 started successfully with over £220,000 raised on Crowdcube. However, with the pandemic closing hospitality venues, LUX made a strategic pivot from a consumer restaurant app, to providing merchant offers from various sectors to banks and other enterprises (B2B). In Summer 2021, LUX partnered with their first bank, Barclaycard.

Rapid Growth & Major Investment
LUX grows from mere thousands in revenue each month to multi-million pound annual revenue in the space of a couple of years. A milestone was reached of £100 million in revenue generated for partnered merchants. Multi-million pound investment from Enigmatic Smile catapulted the business to success.

Rapid Growth & Major Investment
LUX grows from mere thousands in revenue each month to multi-million pound annual revenue in the space of a couple of years. A milestone was reached of £100 million in revenue generated for partnered merchants. Multi-million pound investment from Enigmatic Smile catapulted the business to success.