A Team that brings you Solutions, not Problems

Growing team - from 6 in 2023 to 16 in 2024 - where next?

The Journey of LUX

2015-2016

Launch and Initial Success

LUX was launched by 21-year old James Courtney during his University studies. Within 6 months, the dining rewards app was launched, the first 20 restaurants had signed up, and over £80,000 investment was raised on Crowdcube.

2015-2016

Launch and Initial Success

LUX was launched by 21-year old James Courtney during his University studies. Within 6 months, the dining rewards app was launched, the first 20 restaurants had signed up, and over £80,000 investment was raised on Crowdcube.

2017-2019

Expansion & Card-Linking

LUX expanded to London and embraced the latest in card-linking technology to make the customer journey seamless. LUX is supported by both the NatWest Accelerator and the Just Eat Accelerator. 

2017-2019

Expansion & Card-Linking

LUX expanded to London and embraced the latest in card-linking technology to make the customer journey seamless. LUX is supported by both the NatWest Accelerator and the Just Eat Accelerator. 

2020-2021

Major Pivot to B2B Bank Partnerships

The year of 2020 started successfully with over £220,000 raised on Crowdcube. However, with the pandemic closing hospitality venues, LUX made a strategic pivot from a consumer restaurant app, to providing merchant offers from various sectors to banks and other enterprises (B2B). In Summer 2021, LUX partnered with their first bank, Barclaycard. 

2020-2021

Major Pivot to B2B Bank Partnerships

The year of 2020 started successfully with over £220,000 raised on Crowdcube. However, with the pandemic closing hospitality venues, LUX made a strategic pivot from a consumer restaurant app, to providing merchant offers from various sectors to banks and other enterprises (B2B). In Summer 2021, LUX partnered with their first bank, Barclaycard. 

2022-2025

Rapid Growth & Major Investment

LUX grows from mere thousands in revenue each month to multi-million pound annual revenue in the space of a couple of years. A milestone was reached of £100 million in revenue generated for partnered merchants. Multi-million pound investment from Enigmatic Smile catapulted the business to success.

2022-2025

Rapid Growth & Major Investment

LUX grows from mere thousands in revenue each month to multi-million pound annual revenue in the space of a couple of years. A milestone was reached of £100 million in revenue generated for partnered merchants. Multi-million pound investment from Enigmatic Smile catapulted the business to success.

Our
Company Culture
& Behaviours

Champion Coachability

Embrace continuous learning and self-improvement, valuing feedback and maintaining a low ego.

Foster Positivity & Solutions

Cultivate an optimistic outlook, focusing on bringing solutions rather than problems to the table.

Demonstrate Self-Motivation & Hard Work

Show unwavering commitment and effort in all endeavours. Proactively go above and beyond.

Pursue Passion & Ambition

Display a fervent passion for entrepreneurship and a drive to achieve both individual and company success.

Care Deeply

Foster a supportive and caring work environment where each individual is valued beyond their role and respected.

Innovation is our Future

Commit to a culture of bold innovation and embracing new ideas as the pathway to future success and growth.

Join Us

If you’d like to join the team, ping us a message, and we’re always open to chat.

Our Team

James
Founder
  • Enterprise Partnerships
  • Strategy & Investment
  • Deal Structuring
Ash
COO
  • Solution & Process Oriented
  • Completer Finisher
  • People & Relationship
Tom
CCO
  • Hyper-Personalised Outreach
  • Events Guru
  • Growth Hacking
Steffi
Founder’s Associate
  • Sales Coordination
  • Design & Branding
  • Project & Event Planning
Manvi
Finance & Ops Manager
  • Excel Wizard
  • Project Management
  • Data Storyteller
Rob
Founder’s Associate
  • Sales Operations
  • Account Management
  • Financial Modelling
Andy
Founder’s Associate
  • Sales Operations
  • Knowledge Consolidation
  • Sales Copywriting
Vaishnavi
Finance & Ops Analyst
  • Operational Reliability
  • Attention to detail
  • Customer Success
Fred
Head of Software Partnerships
  • Sales Storytelling
  • Negotiation
  • Emotional Intelligence
Ale
Head of Retail Partnerships
  • B2C & B2B Advocate
  • Sales Rockstar
  • Brand & Marketing Specialist
Zaid
Innovation Lead
  • Coding
  • Marketing
  • Innovation
Ross
MD Lyfe Wellbeing
  • Relationship Building
  • Strategic Partnerships
  • Growth & Value Driven
Shane
Enterprise Partnerships Manager
  • Relationship building
  • Fintech & Payments
  • Quantitative Analysis
Harsh
Software Engineer
  • Programming
  • Database Design
  • Software engineering

Culture at LUX

team
Pizza Making Social

With 2 Italians in the team, it felt only right to take a pizza making class in Spring 2024.

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Christmas Social at the Comedy Club

Team LUX showed up in force at Comedy Carnival for our most recent Christmas social.

team
Mike’s BBQ

Taken from the time when Mike invited the team over for a BBQ.

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The LUX Ashes

Trying out the cricket nets over at Sixes (unfortunately the Oval was unavailable).